Hi,
so you are looking to expand your knowledge on internet marketing and learn
more about the term that most internet marketing gurus are talking about
"SEO or search engine optimization"?
Well, SEO (search engine optimization)
is a process of marketing your product/service/personal site on the internet
where in you rank in the top pages of search engines when a person is trying to
look out for a particular keyword for which you have optimized the site.
Whenever you do a search with the help of a search engine, a web crawler, also
known as a spider, searched across the web for sites that have been correctly
optimized for the keyword and also have a decent ranking, hence you will see
that most sites that appear on the top have great number of visitors and also
you can see they have a specified ratio of keyword usage.
For example, you have a great health product that you want to sell online and
also have a website ready but no one knows that you have a product or a website.
Then you choose a keyword, say "health food" and have an expert
optimize your site for that keyword. Now, whenever someone tries to search for
"health food" through a search engine like Google, your site is seen
on the top pages, this is precisely what you mean by SEO (search engine optimization).
Also SEO is not necessarily for a single word, it can be for multiple words as
well and hence you need to be careful while you choose your keywords or have
the used in the web optimization process.
So now that you know what SEO is, the next question is why SEO?
There are people who often ask that does SEO actually help, honestly it does!
Just look at yourself and the people around you, whenever you search for any
particular keyword, do you actually go beyond the first few pages, NO, almost
never.
This very fact explains that it is very important that the site ranks on the
top pages or else there is no way you will be able to attain the highest amount
of traffic. This obviously also means that one of the basic purpose of doing
SEO is driving a fair amount of traffic to the site, so in case you have a
personal site where in you only want a very limited number of people to visit,
its fine if you do not want SEO but in case the site is for a particular
reason, information, sales or networking where you want a lot of audience
interaction, good amount of traffic is a must!
Another important reason that people go for SEO rather than going for other
options like the paid ads on the search engine is that it helps you have a
greater visibility, while the ads keep you site high only till you are paying
to the search engine here if you have a fairly good search engine position and
you have discontinued SEO activities there are chances that your site will
still be on the top pages for an extended duration.
"Great, SEO is very useful", if that is what you are thinking, you
are absolutely correct!
But there are a few questions that need to be answered:
1. How to optimize a site?
2. What are the factors that impact the SEO process?
3. How much time does it take?
4. When should be the correct time to start?
5. Is there a set process?
All these are very valid question and as we move along all of them would be
answered, in fact there would more questions that you might have and all will
be answered moving forward.
The factors that have an effect on the SEO of your site can be broadly
classified as:
1. On page factors: These are the various factors that are a part of the site
and the way that they are present influences the ranking of the site on the
search engine, though on page factors can not solely take your site to the top
page but at times these have a very significant impact on your ranking.
2. Off page factors: These are generally the factors that are not on the actual
website pages but have a great influence on the ranking of your page and these
are the factors that you would have to concentrate more on as they have a major
part to play while the search engine decide your ranking through an algorithm. It is mainly called link building. Generating
a quality links are the key in off page optimization.
More on both these factors would be described in the following chapters. In the
meanwhile you also need to understand a few things about the exact process of
SEO.
To be honest, there is no specified process that would assure you a top Google
ranking, yes there can be things where in you can be a part of the top page but
#1 is not a guarantee with a steady set of processes. The reason that you
cannot necessarily be at the top is that your competitors would also try to
acquire maximum mileage and they would also try and use various techniques that
can be better, which might push your site downward even though you are
continuing an SEO process.
You need to constant improve your techniques and also try and ensure that
things are at their competitive best. And for all these reasons you need to
know the actual basics of SEO so that you can innovate or optimally use them,
either to get your ranking higher or maintain the site at a higher ranking.
Ok, Now you know all things about how is done, what is seo ,
what are the factors of search engine optimization. Now, how much you are
willing to pay for SEO? . People often
have seen to compromise in price in SEO. But thing is if you are selling a
products and you are selling average 10 products without seo. Now if after few month of SEO if someone is guaranteed
to give you multiple of selling from your initial then why should you bother
about cost of SEO? If your sell increase 500% then your initial selling then
your seo cost is can be recovered within a month. Sometime by compromising in the SEO cost you
may lose ethical service providers and get in to the trouble. Though Now many
companies are offering affordable seo services. You can search on internet
about affordable seo service. Or just
eye to any affordable seo service provider of India. India is hub of Quality
outsourcing and you can easily get the affordable seo service provider from India.
Reference websites: Seo
Service India, Seo India, Affordable seo services
oh..so what are the advices that you can give to those who are new in SEO??
ReplyDeleteHi,
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Thanks,
Edwin.
HI SEO Services is important to any websites to incrase visitors and many more..
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